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Brand Introduction

Robam Appliances Co., Ltd. (stock code: 002508) is a professional kitchen appliance manufacturer with 38 years of market experience. The group headquarters is located in the beautiful city of Hangzhou, a treasure land with dual advantages of cultural landscape and economic development. Robam Group has also grown and developed in this treasure land, creating the well-known brand "Robam Kitchen Appliances" familiar and loved by Chinese families. After more than 40 years of continuous development and expansion, it has become one of the leading enterprises in China's kitchen appliance industry with the longest development history, largest production scale, most complete product categories, and widest sales regions.

A long history of development in the kitchen appliance industry. Founded in 1979, Robam Appliances (stock code: 002508) is a leader in China's kitchen appliance industry and the professional kitchen appliance brand with the longest history to date. In its nearly 40 years of development, Robam Kitchen Appliances has not only focused on product quality and strengthening service awareness, but also paid great attention to brand building. Relentless brand building has brought continuous wealth to Robam Kitchen Appliances. The nearly 40 years of development of Robam Kitchen Appliances not only witnessed 30 years of China's reform and opening up, but also wrote a chapter in the healthy development history of Chinese private enterprises.

Strong product category support. For more than 30 years, Robam has always been committed to building closer ties between Chinese families and their kitchens with excellent leading technology and perfect and reliable quality. Robam Appliances provides overall solutions for kitchen appliances, including range hoods, household stoves, sterilizers, ovens, steam ovens, microwave ovens, dishwashers, water purifiers, etc. With breakthroughs in the core technology of range hoods – large suction power, Robam has created large suction range hoods more suitable for Chinese kitchens. At the same time, Robam has independently innovated and holds over a hundred product patent technologies, including Dual-Core, No-Disassembly Cleaning, Central Fire, 3D Rapid Fire, and Loop Sterilization.

Nationwide sales network. Since Robam Appliances launched the "Thousand Stores Project" in 2008, it has covered all first and second-tier markets and most third and fourth-tier markets nationwide. Currently, there are over 3,000 exclusive stores across the country, of which more than 2,000 stores have sales exceeding one million. The company plans to establish 3,500 elite exclusive stores by the end of 2018.

From creating the first generation of range hoods in China to today, over 35 million families are enjoying the easy cooking life brought by Robam Appliances. In the range hood market, Robam has become synonymous with range hoods in China, achieving top sales nationwide. Looking to the future, Robam continues to be committed to improving the cooking environment, combining China's long-standing food culture with advanced scientific technology, allowing every family to enjoy easy cooking brought by exquisite technology, making technology more humane, making cooking more fun, bringing families closer, and building more happy homes for the world.

北美市场分析

着眼未来，老板电器将继续致力于改善中国家庭的烹饪环境，将中国悠久的饮食文化与先进的科学技术相结合，让每个家庭都享受到由精湛科技带来的轻松烹饪。

Industry trends

Early on, the kitchen appliance market was chaotic, but in recent years, the industry has gradually consolidated. High-end, well-known brands are now widely accepted and recognized by consumers, while other brands are progressively exiting the market. The industry's development is moving towards brand consolidation and premiumization.

经销商现状及需求

经销商普遍都是粗放式坐店经营，门店管理不科学、人员缺乏培训、管理制度不完善、信息不畅通等一系列问题，产品经营的宽度和幅度都很大，“大而全”是对目前经销商经营状况的最好概括。这阻碍了经销商做大做强，甚至影响其长远发展。经销商迫切需要丰富的产品结构、先进的管理理念、完善的管理机制和高效率的人员培训。面对市场变化，经销商需及时改变经营模式，才可能在市场竞争中分得一杯羹。

Our Strategy

We specialize in kitchen appliances, building a high-end brand image, and wholeheartedly assisting and guiding dealers in operating stores and marketing. Leading dealers to together achieve a century-old enterprise in kitchen appliances.